Obviously, the gambling websites and bookies are going to try to tug on your emotions to help ensure you gamble more. Research by the University College London (UCL) has identified ways in which you may be being subtly manipulated by gambling websites and bookies. If you are able to understand and recognise these emotional triggers, you may be able to become more rational and clinical when both picking your soccer bets and placing your soccer bets.

Consider How Gambling Offers And Online Betting Offers Are Worded

All gambling websites have adverts on them. They usually detail the special offers the company is having at the moment. The way they are worded may affect your decision to bet.

For example, the UCL study showed how people are more willing to have an operation if they are told there is an 80% chance of living, rather than a 20% chance of dying.

How does this apply to soccer betting? Firstly, when a tipster makes a claim, he or she may say he/she is correct 60% of the time in order to convince you to bet. If he or she said he/she was wrong 40% of the time, you may be less willing to place a bet.

What You Can Do?

When gambling websites show offers that detail your chances of winning, it is up to you to translate what they say into your chances of losing. You need to consciously create a negative bias and consider the contrary of what they are claiming. Doing so may help you remove the emotional pang that compels you to place your bet.

Online Bookies Are Trying To Convince You To Gamble

The UCL study gave people £50 and gave them two options. They may give away £30 and keep £20, or they may gamble through which they may either lose or win the entire amount. In that scenario only 43% of the people gambled. However, when they changed the wording and said the participants may keep £20, or "lose" £30, then 62% of the participant decided to gamble.

Don’t forget that the participants were basically being given £20, but just because they started with £50 and were told of the risk of "losing" £30, they were more compelled to gamble.

What You Can Do?

The idea of "losing" money created an emotional response that compelled more people to gamble for the chance of winning back their £50. So, how do you apply this to live betting and soccer gambling?

Firstly, ignore all adverts and tips that mention losing. The word alone may be trying to tempt an emotional response. Secondly, when you lose, do not call it losing. Call it a missed investment or consider it written off. Some people help remove this emotional trigger by only betting with money they do not need and/or even want. It is money they were probably going to give away or waste anyway. However, most people are not cold and logical enough to withstand the idea of "losing" money--even if they didn’t need or want the money (as shown in the UCL test with the £50).

Mr Kumaran, of the UCL study said that everybody, no matter how logical or rational, has an automatic emotional response to the idea of losing. However, rational people are able to override this feeling, and the key to overriding it is to understand it.

What Emotions Do The Bookies Hunt For?

You may have read articles that say do not gamble when you are hungry, tired, drunk, sad, etc. Even though you may make irrational choices in these states, this is not always a bad thing when it comes to soccer. If you are in one of these states whilst playing online poker or online slots, then you may lose a lot of money out of sheer frustration or a lack of consideration and care. However, it is harder to reach such states when live betting on soccer.

The reason is because the game is out of your hands. You only place the bets; you do not control the outcome. In addition, most soccer fans become a little “less” depressed, sad, bored or tired when watching soccer because it is exciting. Here are three emotional states you should avoid when live betting on soccer.


Such a feeling may destroy your discipline and cause you to make illogical bets. The bookies are counting on bored people visiting their website because if their website is entertaining, then people will stick around simply to quench their boredom. It causes people to gamble for the sake of it, and the bookies love that more supermarkets love impulse-buy items.

What You Can Do Boredom?

You are in luck. all you have to do is watch the match that you bet on. Do not skip around the website looking for other games to bet on--simply watch the match. Watching a soccer match that you have bet on will always make it more interesting, and soon you will notice your boredom melt away and your sense of logic and emotional discipline return.


The bookies like to play on the emotional reaction of frustration that leads to chasing losses. In many cases, such feelings are self-generated; therefore, the bookie doesn’t need to trigger this emotion.

What You Can Do About Frustration?

If you find yourself chasing losses, then the only solution is to stop gambling for a week or two. It is not advice that you want to hear or read, but it is the only way. People that chase their losses are temporarily unable to control their emotions. There is no cure for this besides taking a week or two away from gambling to help you get over the frustration and your emotional tie to your loss. Do not kid yourself into thinking you can stop your chasing losses once you have already begun--the only way is to stop gambling cold turkey. If you cannot stop, then you may have a bigger problem.


There is nothing wrong with being confident about your bets. It helps stop you withdrawing your bet during the more nervous periods during the match, plus it stops you making poor bets during the match when your team starts to lose. However, the biggest losses are often felt by people that are overconfident. They are the ones that bet massive amounts on teams, score lines or handicaps because they are being ruled by their emotions.

What You Can Do About Overconfidence?

Discipline is not going to work for you on this one because overconfidence can shatter your logic and discipline. What you have to do is undermine your emotional response. Concentrate on how you will "feel" when your bet loses. You may be spending a lot of money, so imagine what you could have bought if you were not to place such a high bet. In short, you need to undermine your confidence so that you spend less on the bet.

Reference Section

Research by the University College London (UCL)



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